NOVA X1

The goal of this project was to design a shoe box for an existing athletic, tennis or sneaker shoe brand, i.e. Nike. Along with the shoe box design, I was tasked to design an in-store point of purchase poster that will be used at retail locations to advertise your product. The target audience is a athletic androids/robots.

The audience values performance, durability, and cutting-edge technology. They prioritize features such as advanced motion capture, AI-powered performance analysis, and self-repairing materials. This audience is highly sophisticated and demanding, with a strong preference for sleek, minimalist designs and high-quality materials that are durable and hard-wearing.